Your Best Marketing Is Only As Good As Your Total Customer Experience
Tue. January 15| 3:00 PM - 4:00 PM | B316
So you’ve found the right marketing formula to bring in lead after lead. But what happens when they contact you? Every touch point a customer has with your company contributes to the customer experience. Every interaction with you from the initial phone call to the final service contributes to the sum total of how they feel about your company. For example, the tone you use when you answer the phone or the speed at which you answer their e-mails can mean the difference between gaining a new customer versus turning them onto your competitor. How your technicians present themselves in the field can either lead to a return customer in the future or a negative review on Google. During this presentation, we will discuss how important customer experience is to converting leads to customers and customers to brand advocates.
Level: Entry Level
Type: Free Industry Sessions
Cost: FREE to all registered AHR Expo attendees
Topic(s): Air Conditioning, Heating, Plumbing, Refrigeration, Trends